James Harvey
03-12-2002, 07:17 PM
Virtual Concepts, based in North Hollywood CA, has come up with an interesting way of selling DVDs: an 'intelligent' vending machine called the CineMachine.
Promoting it at this week's National Automatic Merchandising Association (NAMA) trade show in Las Vegas, the CineMachine has the ability to dispense DVDs, video games and movie soundtracks, as well as play movie trailers, game previews, music and movie soundtracks. "Our goal was to target movie theaters and the theater patron," said Virtual Concepts president, Jeffrey Ringer. "Most theaters don't sell anything other than soda and snacks to patrons. We see the CineMachine as an opportunity to catch movie patrons in an impulse buy while they are still excited about the movie they just saw. We can see patrons stopping by the CineMachine to purchase a DVD that features an actor they might just have seen perform, perhaps a CD featuring the soundtrack of the movie, or an associated video game."
The company is already in negotiations with major film studios and theater chains across the nation, including Disney, Universal Studios and Warner Bros., Ringer said. "They love the concept, see great opportunity, and want to be a part of it." As well as placing the CineMachine in theaters, Virtual Concepts is also targeting locations such as airports, train and bus stations, theme parks, hotels, grocery stores and office buildings.
(www.davisdvd.com)
Promoting it at this week's National Automatic Merchandising Association (NAMA) trade show in Las Vegas, the CineMachine has the ability to dispense DVDs, video games and movie soundtracks, as well as play movie trailers, game previews, music and movie soundtracks. "Our goal was to target movie theaters and the theater patron," said Virtual Concepts president, Jeffrey Ringer. "Most theaters don't sell anything other than soda and snacks to patrons. We see the CineMachine as an opportunity to catch movie patrons in an impulse buy while they are still excited about the movie they just saw. We can see patrons stopping by the CineMachine to purchase a DVD that features an actor they might just have seen perform, perhaps a CD featuring the soundtrack of the movie, or an associated video game."
The company is already in negotiations with major film studios and theater chains across the nation, including Disney, Universal Studios and Warner Bros., Ringer said. "They love the concept, see great opportunity, and want to be a part of it." As well as placing the CineMachine in theaters, Virtual Concepts is also targeting locations such as airports, train and bus stations, theme parks, hotels, grocery stores and office buildings.
(www.davisdvd.com)