sun
03-27-2009, 02:52 PM
8 Hours a Day Spent on Screens, Study Finds.
From NY Times..
http://www.nytimes.com/2009/03/27/business/media/27adco... (http://www.nytimes.com/2009/03/27/business/media/27adco.html?_r=1)
8 Hours a Day Spent on Screens, Study Finds
By BRIAN STELTER
Published: March 26, 2009
IN a world with grocery store television screens, digitally delivered movie libraries and cellphone video clips, the average American is exposed to 61 minutes of TV ads and promotions a day.
Some people may think that amount seems excessive. But “people don’t seem to be getting up and running away,” said Jack Wakshlag, chief research officer at Turner Broadcasting.
In fact, adults are exposed to screens — TVs, cellphones, even G.P.S. devices — for about 8.5 hours on any given day, according to a study released by the Council for Research Excellence on Thursday. TV remains the dominant medium for media consumption and advertising, the study found. The data suggests that computer usage has supplanted radio as the second most common media activity. (Print ranks fourth.)
The council was created by the Nielsen Company but has an independent board. The $3.5 million study, paid for by Nielsen, sought, in part, to determine whether media companies needed to address new forms of media measurement.
______________________________________________________________
Something to think about. I spend 2 to 3 hours in front of a screen, how about you?
From NY Times..
http://www.nytimes.com/2009/03/27/business/media/27adco... (http://www.nytimes.com/2009/03/27/business/media/27adco.html?_r=1)
8 Hours a Day Spent on Screens, Study Finds
By BRIAN STELTER
Published: March 26, 2009
IN a world with grocery store television screens, digitally delivered movie libraries and cellphone video clips, the average American is exposed to 61 minutes of TV ads and promotions a day.
Some people may think that amount seems excessive. But “people don’t seem to be getting up and running away,” said Jack Wakshlag, chief research officer at Turner Broadcasting.
In fact, adults are exposed to screens — TVs, cellphones, even G.P.S. devices — for about 8.5 hours on any given day, according to a study released by the Council for Research Excellence on Thursday. TV remains the dominant medium for media consumption and advertising, the study found. The data suggests that computer usage has supplanted radio as the second most common media activity. (Print ranks fourth.)
The council was created by the Nielsen Company but has an independent board. The $3.5 million study, paid for by Nielsen, sought, in part, to determine whether media companies needed to address new forms of media measurement.
______________________________________________________________
Something to think about. I spend 2 to 3 hours in front of a screen, how about you?