View Full Version : AS promotes anime
gtadbzman
12-05-2008, 11:28 PM
Ok, tonight I was watching Clerks and AS actually promoted the anime shows. It showed clips from pretty much all the anime on AS and then it said, "anime 1-5am Saturdays, only on Adult Swim". It was an awesome promo! It sorta reminded me of the old Toonami promos. :D
Yeah, I guess they've just given up and started making regular promos for anime now.
"All anime, all the time. But only on Saturdays in the designated timeslots."
tb4000
12-05-2008, 11:30 PM
You know they always make their anime promos backhanded compliments.
Racattack!Force
12-06-2008, 09:23 AM
...Either the world is coming to an end, or the [as] executives finally got a brain. :sweat: At least they're promoting it...just wish it was in a timeslot I would actually watch.
DarthGonzo
12-06-2008, 09:28 AM
You know there's a problem when what should be a standard promo actually warrants a thread here.
You know they always make their anime promos backhanded compliments.
Because they're still convinced normal people can't like it.
TyUnlimited
12-06-2008, 10:39 AM
Because they're still convinced normal people can't like it.
They can tell that to the many people at my school I've gotten into Bleach.
macattack
12-06-2008, 10:44 AM
ASF or bumpworthy better get this.
creativerealms
12-06-2008, 11:09 AM
You know they always make their anime promos backhanded compliments.
All their promos and ads anime related or not have back handed comments in them. That's just Adult Swim.
They can tell that to the many people at my school I've gotten into Bleach.
Under 18.
Personally I was hoping the utter elation Bandai has been heaping on Sci-Fi (and the fact that Ani-Monday is airing flat out better shows) was a factor in this.
Raidon Makoto
12-06-2008, 05:25 PM
It sorta reminded me of the old Toonami promos. :D
I would not be surprised if Sean and Jason worked on that, now that Toonami's done.
Hope I can catch it tonight. I've got to see this.
I would not be surprised if Sean and Jason worked on that, now that Toonami's done.
Hope I can catch it tonight. I've got to see this.
I doubt it, but it seems very Toonami-like, with a twinge of AS style at the end. The showed it 2-3 times last night, so you might be able to see it while the comedy's on.
It's the first straightforward (and only) anime promo they've had in a long long time.
Raidon Makoto
12-06-2008, 06:48 PM
I doubt it, but it seems very Toonami-like, with a twinge of AS style at the end.
I believe Mr. DeMarco said in an interview that he and the Toonami guys at Williams Street work on promos as well, which also leads me to the conclusion that him and the other Toonami guys had a hand in it.
Master Moron
12-06-2008, 06:54 PM
All their promos and ads anime related or not have back handed comments in them. That's just Adult Swim.
When has Adult Swim given back handed comments to Metalocalypse, Tim and Eric, Venture Brothers, or Superjail?
Beefy
12-06-2008, 07:58 PM
While it's nice to see anime get promoted, it's sad that this is the only anime promo we've gotten all year.
FinnMacCool
12-06-2008, 08:11 PM
When has Adult Swim given back handed comments to Metalocalypse, Tim and Eric, Venture Brothers, or Superjail?
You can't really make fun of shows that don't take themselves seriously at all. What commentary could they add to clips from those shows that would make them any more ridiculous?
tb4000
12-06-2008, 09:37 PM
You can't really make fun of shows that don't take themselves seriously at all. What commentary could they add to clips from those shows that would make them any more ridiculous?
Yeah, the only anime that really is in the AS vein is FLCL and Shin-Chan. Everything else is full on action and 5 minute glassy eyed staredowns before the battle begins.
Sanosuke
12-06-2008, 09:56 PM
Yeah, I guess they've just given up and started making regular promos for anime now.
"All anime, all the time. But only on Saturdays in the designated timeslots."Rotflcopter.
I'll be looking forward to seeing this tonight, then.
gtadbzman
12-06-2008, 11:23 PM
I'm wonder if they will promote anime tonight. I'll be watching hopefully.
Scirel
12-07-2008, 12:16 AM
Wow, a Promo with nothign but explosions and random lines, kinda makes fun of anime, and no story description.
Because Yeah, that's totally worked before.
What story is there to describe? It's advertising a lineup, not a show. The promo did its job, which is to show what programs are on the anime lineup, and when it comes on.
Master Moron
12-07-2008, 12:57 AM
You can't really make fun of shows that don't take themselves seriously at all. What commentary could they add to clips from those shows that would make them any more ridiculous?
You're kidding, right? People on these boards and the official Adult Swim boards make fun of Tim and Eric all the time.
Mr. Wednesday
12-07-2008, 01:11 AM
Wow, a Promo with nothign but explosions and random lines, kinda makes fun of anime, and no story description.
Because Yeah, that's totally worked before.Well, I did recall the first anime [AS] promo I saw being like that.
Jayngfet
12-07-2008, 01:29 AM
Please tell me someone got this on youtube.
*does happy dance*
macattack
12-07-2008, 06:53 PM
I don't think anyone's uploaded it yet.
TyUnlimited
12-07-2008, 07:17 PM
Under 18.
Oh yeah.... AS... or Cartoon Network for that matter doesn't care for High School students. Well, I do know a few seniors who watch Bleach, and they are or will be 18.
But it IS nice to see Anime finally getting promoted.
gtadbzman
12-07-2008, 08:21 PM
My only problem is that anime is still on pretty late. It needs to start at 11 instead. It would go great after King of the Hill reruns. Surely the ratings wouldn't be that bad. It would be better than reruning Robot Chicken & The Boondocks to death.
Sketch
12-07-2008, 09:44 PM
My only problem is that anime is still on pretty late. It needs to start at 11 instead. It would go great after King of the Hill reruns. Surely the ratings wouldn't be that bad. It would be better than reruning Robot Chicken & The Boondocks to death.
KotH reruns and the AS action shows are so uncompatiable it's not even funny... If anything AS should put their anime premieres at 10PM-12AM and let comedy have the rest of the night starting with an hour of KotH if they like.
gtadbzman
12-07-2008, 09:50 PM
KotH reruns and the AS action shows are so uncompatiable it's not even funny... If anything AS should put their anime premieres at 10PM-12AM and let comedy have the rest of the night starting with an hour of KotH if they like.
I understand your point, but would Adult Swim be willing to put a high rated show like King of the Hill at 12? I realize they do it with Robot Chicken but it's understandable since it's TV-MA most of the time.
Master Moron
12-07-2008, 10:36 PM
I understand your point, but would Adult Swim be willing to put a high rated show like King of the Hill at 12? I realize they do it with Robot Chicken but it's understandable since it's TV-MA most of the time.
King of the Hill? Highly rated?
gtadbzman
12-07-2008, 10:40 PM
King of the Hill? Highly rated?
If it worked for Fox for 11 years, then I consider it highly rated.
Master Moron
12-08-2008, 12:06 AM
If it worked for Fox for 11 years, then I consider it highly rated.
Just because it's been on for a long time doesn't mean it's highly rated. I mean, NBC's entire lineup gets low ratings even though some of their shows have been on for years.
creativerealms
12-08-2008, 12:13 PM
King of the Hill? Highly rated?
Higher then anime anyways.
Baby Naruto
12-08-2008, 07:55 PM
OMG, has heck finally frozen over, and can pigs fly now?
In all seriousness though, this is really good news.
Master Moron
12-12-2008, 02:09 AM
Higher then anime anyways.
Are you seriously comparing a prime time network show to a late night cable show? That's completely ridiculous. I mean, My Own Worst Enemy Gets higher ratings than Robot Chicken. That doesn't mean that it would be a good idea for Adult Swim to air My Own Worst Enemy.
Duelist
12-12-2008, 03:29 AM
Well, I just saw the promo after Family Guy.
creativerealms
12-12-2008, 11:39 AM
Are you seriously comparing a prime time network show to a late night cable show? That's completely ridiculous. I mean, My Own Worst Enemy Gets higher ratings than Robot Chicken. That doesn't mean that it would be a good idea for Adult Swim to air My Own Worst Enemy.
WHAT??? Yes a LIVE ACTION show like my own worst enemy should not air on Adult Swim. but a very good long lasting animated show like King of the Hill should.
That's my opinion KOTH is a good show, one which by all right probably will get better ratings then any anime airing at the same spot. King of the Hill is Adult Swim meterial. In fact it's even a risk for as as it's Humor is not the same as their average comedy show.
To adult Swim King of the Hill is a high rated show that fits their channel. It's not as high as other shows but as you said those other shows don't fit in with Adult Swim. With the exception of the Simpsons which AS probably can't get King of the Hill is a great pickup.
TheVileOne
12-12-2008, 03:39 PM
It's funny how anime shows at one point that would've ended up on Cartoon Network/Adult Swim/Toonami are now ending up on sci-fi.
I mean, I at least thought that AS would've given Solid State Society a shot.
gtadbzman
12-12-2008, 10:58 PM
It's funny how anime shows at one point that would've ended up on Cartoon Network/Adult Swim/Toonami are now ending up on sci-fi.
I mean, I at least thought that AS would've given Solid State Society a shot.
I agree. I think that getting Gurren Lagann & Gundam 00 to Adult Swim would've been super awesome. I remember back when anime was a big part of AS. It was almost treated as equal as their comedy shows. Now anime has kinda gotten the shaft of the network.
I think that they should put anime back on week days or alest let anime fans have the Whole saturday night from 11 pm to 6am not 1 am to 6am Sunday morning I for hate {AS} Comedy period because willaims street worship america comedy's shows and hate anime fans..
I think that they should put anime back on week days or alest let anime fans have the Whole saturday night from 11 pm to 6am not 1 am to 6am Sunday morning I for hate {AS} Comedy period because willaims street worship america comedy's shows and hate anime fans..
Maybe when people actually watch the anime AS puts on. AS is business first and foremost, an anime should not be immune to this kind of stuff.
DarthGonzo
12-13-2008, 10:30 AM
I think that they should put anime back on week days or alest let anime fans have the Whole saturday night from 11 pm to 6am not 1 am to 6am Sunday morning I for hate {AS} Comedy period because willaims street worship america comedy's shows and hate anime fans..
The comedy series get more attention because they're more popular, get better ratings and are more marketable. It's as simple as that. AS would have no problem scheduling more anime and promoting it if it was the other way around.
AS doesn't hate anime fans. They poke fun at them sure (as the nature of the stereotypical anime fan makes them easy targets), but they don't hate them. That's just silly.
Raidon Makoto
12-13-2008, 03:54 PM
I don't believe that Williams Street hates anime either, since Williams Street is responsible for anime becoming popular in America, after all.
Saw the promo last night. It was awesome. :D
gtadbzman
12-13-2008, 05:08 PM
Does anyone even know how Saturdays ratings were for AS with all anime shows? I'm sure it's up now since it's airing Robot Chicken & ATHF. When AS finally gets the 10-11pm hour, they should at least let anime air from 10pm-12am. Then if they want air Robot Chicken, ATHF, King of the Hill, etc.
It's funny how anime shows at one point that would've ended up on Cartoon Network/Adult Swim/Toonami are now ending up on sci-fi.
I mean, I at least thought that AS would've given Solid State Society a shot.
Manga licensed SSS not Bandai. Bandai only distributes.
So now you know, and knowing is half the battle.
Master Moron
12-13-2008, 08:53 PM
WHAT??? Yes a LIVE ACTION show like my own worst enemy should not air on Adult Swim. but a very good long lasting animated show like King of the Hill should.
That's not my point. My Own Worst Enemy gets about 4 million viewers, which is crap by network standards but outstanding for Adult Swim. But, if they moved My Own Worst Enemy to Adult Swim it is doubtful that it would get anywhere close to 4 million viewers. I believe Family Guy gets around 8 million viewers on Fox, but when it airs on Adult Swim it only gets around 1 million viewers. I think King of the Hill gets around 6 million viewers on Fox, but it's not going to get anywhere near those numbers on Adult Swim.
Maybe when people actually watch the anime AS puts on. AS is business first and foremost, an anime should not be immune to this kind of stuff.
How are they supposed to watch it if they don't know it's on? This is the first ad they've made since that Death Note promo that they didn't show until after the first two episodes aired. Unless you count those little "This Saturday on Adult Swim" things.
gtadbzman
12-14-2008, 12:19 AM
That's not my point. My Own Worst Enemy gets about 4 million viewers, which is crap by network standards but outstanding for Adult Swim. But, if they moved My Own Worst Enemy to Adult Swim it is doubtful that it would get anywhere close to 4 million viewers. I believe Family Guy gets around 8 million viewers on Fox, but when it airs on Adult Swim it only gets around 1 million viewers. I think King of the Hill gets around 6 million viewers on Fox, but it's not going to get anywhere near those numbers on Adult Swim. You know what I never got was why does Fox air Family Guy at the same time as AS does? I'm also suprised that Fox kicks AS's butt that bad in ratings for Family Guy.
Master Moron
12-14-2008, 12:25 AM
You know what I never got was why does Fox air Family Guy at the same time as AS does? I'm also suprised that Fox kicks AS's butt that bad in ratings for Family Guy.
I live in the same state as you and here Family Guy comes on Fox at 9 and on Adult Swim at 10 and 11. I should point out that Fox's demographics are somewhat wider than Adult Swim's. I believe Fox targets 18-48, while Adult Swim only targets 18-34. So, those 35-48 year olds give Fox an extra boost.
gtadbzman
12-14-2008, 12:49 AM
I live in the same state as you and here Family Guy comes on Fox at 9 and on Adult Swim at 10 and 11. I should point out that Fox's demographics are somewhat wider than Adult Swim's. I believe Fox targets 18-48, while Adult Swim only targets 18-34. So, those 35-48 year olds give Fox an extra boost.
I see. In my area they air Family Guy on weekdays at the same time as AS, but obviously it's different on Sundays.
Ahiru-kun
12-14-2008, 12:58 AM
How are they supposed to watch it if they don't know it's on? This is the first ad they've made since that Death Note promo that they didn't show until after the first two episodes aired. Unless you count those little "This Saturday on Adult Swim" things.
Uh, well there's this thing called the Internet, and there's this website that I think is called adultswim.com
How are they supposed to watch it if they don't know it's on? This is the first ad they've made since that Death Note promo that they didn't show until after the first two episodes aired. Unless you count those little "This Saturday on Adult Swim" things.
...because when they did advertise their anime, nobody watched anyway. There is a specific reason why AS has given up on marketing anime.
Ahiru-kun
12-14-2008, 01:17 AM
...because when they did advertise their anime, nobody watched anyway. There is a specific reason why AS has given up on marketing anime.
Exactly. Hardly anybody seems to be considering the possibility that most of AS's audience just doesn't want to watch anime. It's not like AS can make them like it. Advertisement only goes so far. And when you think about it, out of the forty or so anime that AS has aired, only two have been successful: FMA & Inuysha.
gtadbzman
12-14-2008, 01:57 AM
Exactly. Hardly anybody seems to be considering the possibility that most of AS's audience just doesn't want to watch anime. It's not like AS can make them like it. Advertisement only goes so far. And when you think about it, out of the forty or so anime that AS has aired, only two have been successful: FMA & Inuysha. Cowboy Bebop was also highly successful. Death Note & Bleach were fairly successful to. I think the problem is that a lot of 18-34 year olds don't watch anime like you said. I think that many of AS's viewers for anime our out of their demographic.
Wounded_Dragon
12-14-2008, 02:05 AM
When you don't advertise some shows, you're sending the general audience the message that those shows aren't worth watching. When you mock the viewers of those shows, you're reinforcing that image.
gtadbzman
12-14-2008, 02:12 AM
When you don't advertise some shows, you're sending the general audience the message that those shows aren't worth watching. When you mock the viewers of those shows, you're reinforcing that image. No kidding. Did you see that Uncle Sam promo with the Japanese hat that pretty much said don't watch AS on Saturday? That really kinda pissed me off.
Funkatron
12-14-2008, 02:26 AM
It's a vicious cycle. Anime doesn't do well enough to promote and yet when you don't promote it, it has no chance of improving. A very annoying catch-22 for us otaku.
Ahiru-kun
12-14-2008, 02:54 AM
Cowboy Bebop was also highly successful. Death Note & Bleach were fairly successful to. I think the problem is that a lot of 18-34 year olds don't watch anime like you said. I think that many of AS's viewers for anime our out of their demographic.
Bebop was only moderately successful ratings wise, but it is AS's most revered anime. Death Note did very poorly, and Bleach has just been inconsistent.
When you don't advertise some shows, you're sending the general audience the message that those shows aren't worth watching. When you mock the viewers of those shows, you're reinforcing that image.
But still, hardly anybody watches regardless. If advertisement is such as a powerful tool why is Robot Chicken the only AS original to break a million viewers? Some of the other originals are just as good if not better and get advertised just as much as when they have premiers, but few of them have even come close to touching Robot Chicken, let alone Family Guy. And like I said before, AS advertises all of its shows on its website.
What kind of promotion are you guys talking about? Do you mean TV promotion? In the age of the Internet, do you honestly believe that TV commercials have any significance anymore? You do know who AS's core audience is, right? Half of them will probably be too drunk to pay attention.
Wounded_Dragon
12-14-2008, 03:48 AM
Promotion has not now, nor has it been for a while, been about informing the public. It's about persuading. That's a big difference. Hell, drunk viewers are potentially even better targets, as their primary defense against persuasion, critical thinking, has been impaired.
As for why the comedies haven't broken records: promotion can only take so far. The shows themselves have to take it from there. That does NOT mean you stop. I don't think there's a single comedy that doesn't get at least one promo a week. Even the ones doing poorly. They do that because while you may lose viewers one week you may gain new ones the next week.
But when you look at their anime promotion strategy, it's at best described as simply holding on to the viewers gained in the first two weeks. At worst, it could be described as letting shows die.
Promotion has not now, nor has it been for a while, been about informing the public. It's about persuading. That's a big difference. Hell, drunk viewers are potentially even better targets, as their primary defense against persuasion, critical thinking, has been impaired.
As for why the comedies haven't broken records: promotion can only take so far. The shows themselves have to take it from there. That does NOT mean you stop. I don't think there's a single comedy that doesn't get at least one promo a week. Even the ones doing poorly. They do that because while you may lose viewers one week you may gain new ones the next week.
But when you look at their anime promotion strategy, it's at best described as simply holding on to the viewers gained in the first two weeks. At worst, it could be described as letting shows die.
Even if AS advertised anime, most of the mainstream audiences would probably turn it off after a couple weeks, and the only viewers left would be the people actually interested in anime, who know fully well when their shows air, with or without TV promos.
It's a sad but true fact that most viewers only watch AS for Family Guy and Robot Chicken, and no amount of advertising will change that.
SSJPabs
12-14-2008, 03:54 AM
Deep Thought: If AS viewers under 18 don't matter.... why is the block geared to TV14?
That doesn't necessarily mean it was targeted to 14-year olds. Even though many early episodes of Home Movies were rated TV-PG, I can't really see families watching it together.
SSJPabs
12-14-2008, 04:15 AM
That doesn't necessarily mean it was targeted to 14-year olds. Even though many early episodes of Home Movies were rated TV-PG, I can't really see families watching it together.Yeah, I know.
I was being snarky, sorry.
gtadbzman
12-14-2008, 01:56 PM
Heck, really the only shows you here about on Adult Swim are Family Guy, Robot Chicken, & ATHF. Surely some of AS's original shows don't do better than anime but they advertise them anyway. I seriously doubt the Drinky Crow Show does better than Bleach.
Master Moron
12-14-2008, 02:53 PM
I see. In my area they air Family Guy on weekdays at the same time as AS, but obviously it's different on Sundays.
That's not Fox. That's your local Fox affiliate. I don't know what type of ratings Family Guy gets in syndication.
Uh, well there's this thing called the Internet, and there's this website that I think is called adultswim.com
Name one show that has had solely web based marketing that has been successful.
...because when they did advertise their anime, nobody watched anyway. There is a specific reason why AS has given up on marketing anime.
Wrong. Full Metal Alchemist, Ghost in the Shell, FLCL, Cowboy Bebop, Inu-yasha, and Trigun were all advertised and got good ratings.
But still, hardly anybody watches regardless. If advertisement is such as a powerful tool why is Robot Chicken the only AS original to break a million viewers? Some of the other originals are just as good if not better and get advertised just as much as when they have premiers, but few of them have even come close to touching Robot Chicken, let alone Family Guy. And like I said before, AS advertises all of its shows on its website.
Marketing won't guarantee success, but not marketing at all will guarantee failure.
What kind of promotion are you guys talking about? Do you mean TV promotion? In the age of the Internet, do you honestly believe that TV commercials have any significance anymore?
Yes, they do. Do you honestly think that the entire TV viewing audience spends all day surfing the internet and reading message boards? TV commercials are still the best way of marketing a TV show.
Even if AS advertised anime, most of the mainstream audiences would probably turn it off after a couple weeks, and the only viewers left would be the people actually interested in anime, who know fully well when their shows air, with or without TV promos.
Well, it depends on the show. A promo can only get people to sample a show. The show itself has to be interesting enough to sustain viewership. Some shows like Full Metal Alchemist and Inu-yasha had people continually coming back for more. Other shows, like Samurai Champloo had enough interest to get good ratings for a few episodes and then people got bored and left. Perhaps Beatdigga's suggestion that Adult Swim should get better shows should be followed, but even if they did get better shows, it wouldn't make a difference if no one even knew it was on. I also think you're making a big assumption when you assume that anime fans even know what animes Adult Swim airs. With fansubs and internet streams so pervalent, it's very likely that they don't follow Adult Swim's schedule very closely.
It's a sad but true fact that most viewers only watch AS for Family Guy and Robot Chicken, and no amount of advertising will change that.
Then why advertise Tim and Eric and Assy McGee? I'll tell you why. Because even though those shows are lowly rated, they'd be doing a lot worse if they weren't advertised at all.
Then why advertise Tim and Eric and Assy McGee? I'll tell you why. Because even though those shows are lowly rated, they'd be doing a lot worse if they weren't advertised at all.
I really, really doubt it. If the mainstream audience decided to watch the show after seeing TV promos, they would probably change the channel 15 seconds into Tim and Eric (and you KNOW they would). The only people interested in watching things like Tim and Eric are the people who already know when it airs in the first place.
So as to why they promote it?
WS like playing favorites, simple as that. (the only reason as aired astroboy is because it was mike lazzo's favorite cartoon)
Master Moron
12-14-2008, 03:17 PM
I really, really doubt it. If the mainstream audience decided to watch the show after seeing TV promos, they would probably change the channel 15 seconds into Tim and Eric (and you KNOW they would). The only people interested in watching things like Tim and Eric are the people who already know when it airs in the first place.
Well, I think most people do change the channel 15 seconds into Tim and Eric, but that doesn't change the fact that there is a niche audience for that type of stuff. But, how would the niche audience know it airs in the first place? If someone was a fan of Tom Goes to the Mayor, then how would they even know that those guys made a new show if they didn't even advertise it? Besides, that niche audience had to form in the first place. I mean, people weren't born Tim and Eric fans. How would anyone ever get into Tim and Eric if they never advertised their shows?
DarthGonzo
12-14-2008, 03:20 PM
Then why advertise Tim and Eric and Assy McGee?
Both are Williams Street shows, correct? So that means AS has a personal stake in the success of these shows, because they're original to the network. Anime isnt. All anime are acquisitions, which are lower on the priority list than any Adult Swim/Williams Street original. Simple as that.
The majority of T&E fans are usually in the loop (http://www.timanderic.com) about this kind of stuff.
Master Moron
12-14-2008, 04:11 PM
Both are Williams Street shows, correct? So that means AS has a personal stake in the success of these shows, because they're original to the network. Anime isnt. All anime are acquisitions, which are lower on the priority list than any Adult Swim/Williams Street original. Simple as that.
Thanks for stating the obvious. But, that doesn't change the fact that it's impossible for a show to be successful if it receives no marketing.
The majority of T&E fans are usually in the loop (http://www.timanderic.com) about this kind of stuff.
New episodes of Tim and Eric get what, 600,000 viewers? I seriously doubt that all 600,000 viewers heard about the new season from the website. If that was the case, then it would be a waste of money to advertise the show on TV. Even if all 600,000 viewers did hear about the new season through the website, those 600,000 viewers probably didn't originally find out about Tim and Eric through the website. They probably saw ads for Tom Goes to the Mayor or Tim and Eric Awesome Show on TV.
Mugen
12-14-2008, 04:18 PM
So, does anyone have the promo captured? I haven't seen it yet.
gtadbzman
12-14-2008, 04:23 PM
So, does anyone have the promo captured? I haven't seen it yet.I tried looking it up on YouTube & it wasn't there yet. I've only seen it once & it was awesome.
Ahiru-kun
12-14-2008, 05:37 PM
Name one show that has had solely web based marketing that has been successful.It's not a show, but The Dark Knight's success really came from Internet hype and viral marketing.
Wrong. Full Metal Alchemist, Ghost in the Shell, FLCL, Cowboy Bebop, Inu-yasha, and Trigun were all advertised and got good ratings.And like I said before only FMA and Inuyasha were what can be considered successful. Two out of forty is not good. The only reason AS has kept Cowboy Bebop and FLCL is because those are two of they're favorites.
Marketing won't guarantee success, but not marketing at all will guarantee failure.I don't think AS really cares if anime is successful or not. They're not going to get that much money from it either way. Most anime that airs on American TV is basically being syndicated. The fact that AS airs anime at all at this point is a charity to the fans because AS obviously doesn't need anime since it's overall ratings are higher than when anime was still very prevalent.
Yes, they do. Do you honestly think that the entire TV viewing audience spends all day surfing the internet and reading message boards?No, I think a large chunk of AS's core viewers do that. Or they're, as I said before, heavily inebriated. You have to be drunk or have a very eclectic taste in comedy to think 12 Oz. Mouse, Tom Goes to the Mayor, Tim and Eric, and Xavier are good. (For the record I like those shows.)
I also think you're making a big assumption when you assume that anime fans even know what animes Adult Swim airs. With fansubs and internet streams so pervalent, it's very likely that they don't follow Adult Swim's schedule very closely.They're not following AS but they should be following the show if they're such fans. There is really no reason anyone who watches fansubs should not know when a series has been licensed and is going to air on American TV since they're likely going to be looking for any kind of news on that series.
Wounded_Dragon
12-14-2008, 05:55 PM
It's not about informing, it's about sending signals to viewers that, hey, these shows are worth watching.When you don't do any promotion, you send the signal that the shows aren't worth watching, even to people who would normally watch the show. You let the promotion void continue long enough and you get the situation anime is at now, where it's primarly "hard core" viewers.
Even worse, what little "promotion" the action block got was primarily mocking, either the ratings, the viewers, or the shows. When you portray the viewers of action shows as worthy of mocking, by association you portray the shows as worthy of mocking. While that works for comedies, generally for everything else it does not.
To top it off, AS has shifted the schedule around for Action so much that it's become near impossible to committ to viewing since, hey, show will move two weeks from now.
AS themselves may not hate anime, but almost every action they have taken signals that they do. In addition, their actions ensure that even when they honestly explain the situation they are not believed or taken at face value.
SSJPabs
12-14-2008, 07:19 PM
When did they explain the situation honestly? Or is it just the "anime gets **** ratings" and they're just throwing everything at a wall to get see what sticks?
I stopped watching for a while until this late night anime block stabilized the last month or so and now I am watching it again.
Rolling Cloud
12-14-2008, 07:28 PM
When did they explain the situation honestly? Or is it just the "anime gets **** ratings" and they're just throwing everything at a wall to get see what sticks?
I stopped watching for a while until this late night anime block stabilized the last month or so and now I am watching it again.
Whatever sticks to the wall.
Master Moron
12-15-2008, 12:28 AM
It's not a show, but The Dark Knight's success really came from Internet hype and viral marketing.
No, it didn't. It came from great reviews, Ledger's death, word of mouth, and lots of advertising.
And like I said before only FMA and Inuyasha were what can be considered successful. Two out of forty is not good. The only reason AS has kept Cowboy Bebop and FLCL is because those are two of they're favorites.
Where are you getting your information from? I don't have any numbers or anything, but Adult Swim has previously stated that FLCL was a success for them. And they sometimes showed the numbers for Ghost in the Shell and they were pretty good. No where close to Futurama's numbers but a lot better than the numbers that the Saturday shows are getting now.
I don't think AS really cares if anime is successful or not. They're not going to get that much money from it either way. Most anime that airs on American TV is basically being syndicated. The fact that AS airs anime at all at this point is a charity to the fans because AS obviously doesn't need anime since it's overall ratings are higher than when anime was still very prevalent.
If Adult Swim didn't care about their ratings they wouldn't shove anime to the latest possible timeslots on Saturday.
No, I think a large chunk of AS's core viewers do that. Or they're, as I said before, heavily inebriated. You have to be drunk or have a very eclectic taste in comedy to think 12 Oz. Mouse, Tom Goes to the Mayor, Tim and Eric, and Xavier are good. (For the record I like those shows.)
Plenty of Adult Swim viewers still think the block airs on Comedy Central, so no, I don't think they're all that informed.
They're not following AS but they should be following the show if they're such fans. There is really no reason anyone who watches fansubs should not know when a series has been licensed and is going to air on American TV since they're likely going to be looking for any kind of news on that series.
Maybe they should, but they don't.
Plenty of Adult Swim viewers still think the block airs on Comedy Central, so no, I don't think they're all that informed.
I have never heard anyone say that, ever.
Master Moron
12-15-2008, 04:19 PM
I have never heard anyone say that, ever.
Well, you need to start chatting up lesbians at the train station.
Then why advertise Tim and Eric and Assy McGee? I'll tell you why. Because even though those shows are lowly rated, they'd be doing a lot worse if they weren't advertised at all.
UMMMM Mcgee is cancelled
That's not Fox. That's your local Fox affiliate. I don't know what type of ratings Family Guy gets in syndication.
Name one show that has had solely web based marketing that has been successful.
Wrong. Full Metal Alchemist, Ghost in the Shell, FLCL, Cowboy Bebop, Inu-yasha, and Trigun were all advertised and got good ratings.
Marketing won't guarantee success, but not marketing at all will guarantee failure.
Yes, they do. Do you honestly think that the entire TV viewing audience spends all day surfing the internet and reading message boards? TV commercials are still the best way of marketing a TV show.
Well, it depends on the show. A promo can only get people to sample a show. The show itself has to be interesting enough to sustain viewership. Some shows like Full Metal Alchemist and Inu-yasha had people continually coming back for more. Other shows, like Samurai Champloo had enough interest to get good ratings for a few episodes and then people got bored and left. Perhaps Beatdigga's suggestion that Adult Swim should get better shows should be followed, but even if they did get better shows, it wouldn't make a difference if no one even knew it was on. I also think you're making a big assumption when you assume that anime fans even know what animes Adult Swim airs. With fansubs and internet streams so pervalent, it's very likely that they don't follow Adult Swim's schedule very closely.
It's just Beat now. Simpler to say.
And fixing the issues with the block does start with the programming, especially for Action, or as it seems when Moribito is on, lack of action. You can advertise a show until you're blue in the face, but that doesn't equal viewers. Look at Tim and Eric.
You need something to advertise. I think Bleach on Sundays, with decent ads, would be a big success. We've seen it resonate with viewers even without ads. By contrast, Moribito and Geass fail even with ads because they're unattractive to viewers.
Ads should be frequent and positive, but they won't spin Moribito into Gurren Lagann or Gundam 00. It is a good part show. But yeah, ads are needed. It's a balancing act.
Someone finally caught the promo.
(http://s47.photobucket.com/flash/player.swf?file=http://vid47.photobucket.com/albums/f179/numymufn/AV/StopCryinganimepromo0812.flv)
gtadbzman
12-16-2008, 02:19 PM
Someone finally caught the promo.
(http://s47.photobucket.com/flash/player.swf?file=http://vid47.photobucket.com/albums/f179/numymufn/AV/StopCryinganimepromo0812.flv)Awesome Chedder!! :)
Ahiru-kun
12-16-2008, 02:35 PM
I just realized. The announcer said Saturday when technically it's Sunday.
Baby Naruto
12-16-2008, 02:59 PM
I just realized. The announcer said Saturday when technically it's Sunday.
True, it is indeed during Sunday Early Morning, but they probably call it Saturday Late Evening instead lol.
By the way, I loved the promo, super-awesome :D.
I just realized. The announcer said Saturday when technically it's Sunday.For network and schedule purposes, the next day doesn't begin until 6 AM.
Baby Naruto
12-16-2008, 03:16 PM
For network and schedule purposes, the next day doesn't begin until 6 AM.
So then they do consider Sunday Early Morning as Saturday Late Evening, I knew it :D!
airfighter
12-16-2008, 03:47 PM
You need something to advertise. I think Bleach on Sundays, with decent ads, would be a big success. We've seen it resonate with viewers even without ads. By contrast, Moribito and Geass fail even with ads because they're unattractive to viewers.
Ads should be frequent and positive, but they won't spin Moribito into Gurren Lagann or Gundam 00. It is a good part show. But yeah, ads are needed. It's a balancing act.
It's more of a case of each show's target audience vs. that of the block than anything else...to the point I'd say GL is on an entirely different level than any of the other shows mentioned, not just because of its quality but in terms of its inherent appeal, and as such would probably do better even with little to no ads. 00 is certainly good enough, for example, but I don't know if it can be honestly compared to GL in either sense. Let alone Moribito or Geass...GL is just too different, really.
Raidon Makoto
12-16-2008, 04:22 PM
Someone finally caught the promo.
(http://s47.photobucket.com/flash/player.swf?file=http://vid47.photobucket.com/albums/f179/numymufn/AV/StopCryinganimepromo0812.flv)
They used clips from The Big O I in that clip, which must mean they still have the license to it. The clip was The Big O using its anchors on the Beck Victory Deluxe.
It's more of a case of each show's target audience vs. that of the block than anything else...to the point I'd say GL is on an entirely different level than any of the other shows mentioned, not just because of its quality but in terms of its inherent appeal, and as such would probably do better even with little to no ads. 00 is certainly good enough, for example, but I don't know if it can be honestly compared to GL in either sense. Let alone Moribito or Geass...GL is just too different, really.
Well that goes right back to the initial argument of appeal vs unappealing. I threw Gundam 00 in since both are part of the apparently successful Ani-Monday block, not to mention while still being a "real robot" show, it's been more about action than speech.. They have action, and that's the big issue. Shouldn't a block called Adult Swim Action have just that? Like the old Toonami ads said, it was building a better cartoon show. That starts at the base, ie the shows. Once your base is set, then you advertise. There's no public fear of anime. I was able to discuss Afro Samurai with people who would have been bored into a coma with Moribito.
And to be a bit honest, I'm a little bitter from suggesting shows and ideas on the ASMB and being told "Your taste in anime is hillarious," "I'd pick up the great shows they did" and "you have the brain of a clam and get scared by scary talky show"
The biggest problem ASA has, at least in my opinion, is its attempt to appeal to a hard-hard core fanbase over a mainstream one. That's the only way I can see stuff like Moribito and Eureka and Geass airing again and again and again. And that's why most shows don't get ads, because hardcore fans just want to see a Moribito ad as a source of vindication, not because it will boost ratings. In contrast, a Bleach ad might boost ratings because it would appeal outsode that hardcore demo.
Parting shot- Japanese Uncle Sam was funny. Adult Swim was still putting the anime fans as equal to the hardcores though. Really though, except for Bleach, that's who's being targeted.
Mugen
12-16-2008, 06:13 PM
Someone finally caught the promo.
(http://s47.photobucket.com/flash/player.swf?file=http://vid47.photobucket.com/albums/f179/numymufn/AV/StopCryinganimepromo0812.flv)
Thanks. Its actually a pretty good promo. AS actually used an announcer for the ad, which hasn't happen for an anime ad in a while.
Do they have this any where else preferably a you type of tubeing place
Raidon Makoto
12-16-2008, 09:05 PM
Thanks. Its actually a pretty good promo. AS actually used an announcer for the ad, which hasn't happen for an anime ad in a while.
I wish they would have used Peter Cullen. I mean, Williams Street already makes the promos for CN (and they already use Cullen for Ben 10)... I just wish they'd use Cullen for [as] now that he doesn't do Toonami.
I would again declare my undying servitude to Mike Lazzo if they did use Cullen.
gtadbzman
12-16-2008, 09:31 PM
Cullen is definetely the best person to advertise a great action show. He's 100% awesome. I liked the Goku character Toonami promo he did. He can make any show look awesome.
Raidon Makoto
12-16-2008, 09:51 PM
Cullen is definetely the best person to advertise a great action show. He's 100% awesome. I liked the Goku character Toonami promo he did. He can make any show look awesome.
Cullen made Wulin Warriors look awesome. Hell, Peter Cullen could make Tim and Eric look awesome.
Hell, Peter Cullen could make Tim and Eric look awesome.
He's not THAT good.
gtadbzman
12-16-2008, 11:19 PM
He's not THAT good.lol. :D That would be halarious to see a Tim & Eric promo with Peter Cullen. lol :D
Raidon Makoto
12-17-2008, 12:56 AM
He's not THAT good.
Hersey and blasphemy! Thou shalt not insult the awesomeness of Peter Cullen.
Scirel
12-17-2008, 02:45 AM
There was a thread, years ago, in which people posted possible things for cullen to say as promos for rediculous choices for toonami.
There was one, for THREE'S COMPANY that sounded badass when imagined in cullen's voice.
So, it could be possible.
Duelist
12-17-2008, 07:07 AM
There was a thread, years ago, in which people posted possible things for cullen to say as promos for rediculous choices for toonami.
There was one, for THREE'S COMPANY that sounded badass when imagined in cullen's voice.
So, it could be possible.
Cullen: "COME AND KNOCK ON THEIR DOOR, THEY'VE BEEN WAITING FOR YOU.."
:lol:
Duelist
12-17-2008, 07:18 AM
Do they have this any where else preferably a you type of tubeing place
Stop Crying.. (http://www.youtube.com/watch?v=CYPjqJQigz4)
And just because it's epic.. (http://www.youtube.com/watch?v=LjVMktczT5U)
Jayngfet
12-17-2008, 10:36 AM
Someone finally caught the promo.
(http://s47.photobucket.com/flash/player.swf?file=http://vid47.photobucket.com/albums/f179/numymufn/AV/StopCryinganimepromo0812.flv)
Wow, it really is as good as everyone says.
SSJPabs
12-17-2008, 12:49 PM
Wow, it really is as good as everyone says.Stop Crying? Heh.
Stop Crying.. (http://www.youtube.com/watch?v=CYPjqJQigz4)
Thanks Duelist it reminds me of the old toonami comercials
Fool's Gil
12-17-2008, 06:18 PM
Someone finally caught the promo.
(http://s47.photobucket.com/flash/player.swf?file=http://vid47.photobucket.com/albums/f179/numymufn/AV/StopCryinganimepromo0812.flv)
:D Felt good to see promos like that again, takes me back!:D
So was this fanmade, or is it an actual promo?
veemonjosh
12-17-2008, 06:21 PM
So was this fanmade, or is it an actual promo?
An actual promo.
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